This advertisement is promoting the usage of condoms in order to avoid the humiliation caused by troublesome children. A father brings his son to a supermarket where the boy takes a big bag of goodies. The father refuses to get it for him and the kid starts to kick up a fuss over it. He behaves violently causing the father to be embarrassed and wishing he had practiced safe sex. This advertisement appealed to me as there was creativity as well as humor. It was taken in a very simple and daily life setting so as to appeal to the masses. A lot of parents can relate to it as they may have similar experiences. And it also subtly touches the point of good upbringing by the parents. On how to teach their kids to behave in public and not behave like the kid in the advertisement.
Price: It is not stated. I believe the reason for doing so is because they want people to buy the product no matter what the price. Attraction is very important when it comes to advertising and labeling the price would actually alert the public on whether or not to consider the product. It is better to not say the price in the advertisement.
Place: The advertisement is taken in a supermarket in a European country. It is aired on television channels in the country.
Product: ZAZOO condoms
Promotion: At the end of the advertisement, a lady would say, “ZAZOO condoms; fun, sexy, safe.” The main purpose of this advertisement is to promote the use of condoms so as to avoid the troubles of handling difficult kids. As their tagline clearly explains, “ZAZOO condoms; fun, sexy and safe.” The promotion of this product is to send the message across to people that sex is fun and sexy but they got to keep it safe by using the condoms.
We Loved10:57 PM
Janell's Favourite Advertisement
Product: Thai Insurance CM. It provides what we need when we need it most. The support when we need it the most.
Price: This is not stated in the advertisement. This may be that they are a variety of different insurance plans for everyone who has different needs. And this is just to give the Thais a glimpse as to why do they need this Thai Insurance CM.
Promotion: In this advertisement, Mrs Ampa, the Grandma, wants to continue playing piano like she used to. However, she has reached an age where the numbness of the joints and muscles has kicked in, on her right hand. She is unable to move her right hand anymore. And this lady, who takes care of her, her nurse, Duangporn, has seen her hopes, and been training everyday for five years, just to learn piano to help Mrs Ampa. She would walk pass the piano store everyday to see how people play the piano and buy books to enhance her learning. As time pass, she sits down one day with Mrs Ampa, and plays the part of the right hand, and fulfill Mrs Ampa's hope of continue playing the piano.
With this story, as what the advertisement is telling us, what may be the meaning of a perfect life? Perhaps it is just having someone to take care of us for the rest of our lives. And with Thai Insurance CM, she is able to hire a nurse who will be able to help her, encourage her and motivate her for the rest of her life.
Place: This is advertised mainly in Thailand, as seen by the language of this advertisement, and according to their target audiences within their country. For example, families and the children of elderly parents.
Done By: Janell Tan, T01
We Loved4:07 PM
cheering works!
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Product:
Football season tickets.
Price:
The cost of a season ticket.
Promotion:
The seller is trying to suggest that it is important that potential buyers support and cheer for the football team. The message is that the cheering helps the team perform better. the seller is trying to emphasis the importance of cheering the team on.
Place:
It wasn’t stated but it would defiantly be only available in the USA as it is where American football originated from and I would guess the tickets can be found on the national football league website, the team’s website and also at the stadium itself
PROMOTION Its a different kind of promotion where it promoting that Mac is a better computer because it has less security inconveniences compared to PC. So Mac is more user - friendly, more compatible with our security and more.
PLACE There is no place mention but you can always buy a Mac at an Apple Store.
Thanks Halena Fonseka
We Loved2:41 PM
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